Evaluation - Jack

We chose our song because it was fast paced and energetic. We felt we could make an interesting video out of it. The song genre is pop punk, and therefore we wanted to incorporate conventions from both these genres. This is shown with the random mayhem and destruction in our video, which signifies the punk part of the video. We also show pop by having energetic performance and dancing scenes. Overall I think our video is quite conventional because it has the usual conventions such as cutting on the beat and being fast paced. The video also links to the lyrics, such as 'down and up up' and Ben is shown bouncing up and down in synch. We also break some conventions, such as consistency. In our video we are not always wearing the same clothes and this usually isn't the convention for music videos. We also have a bright pink guitar in a dull woods background, which is uncommon, especially in punk videos.

Our ancillary products didn't come out as well as we had hoped for, but at the same time I think they do convey the same sort of character as our video. Our magazine advert has a production shot of all the band members and also all the main objects used in the video. This was made by Ben in Photoshop and I think the shot itself works quite well, although the text on it may be too dark for our sort of video. In my opinion I think that bright colours would have worked better. Our DVD cover is unfinished but I think it would have looked good if we had finished. The plan was to make a small photo collage on the back of all the funny shots in our video, and the front would have just had something bright and colourful on it. I think this would have complimented our video very well.

Audience feedback was key for us in the making of our video. Our rough cut was left mostly unfinished, but the feedback we got from the parts we had done all said that the shots were too long and it needed to be faster paced. Thanks to the feedback we managed to pull through and make a good music video, by adding in more shots at random times so that the video had a much faster pace to it. In terms of how difficult it was to synch the shots, we were quite lucky in the fact that a lot of the shots seemed to synch themselves without much effort, which is how we managed to get such a great looking video made in such a short amount of time.

We used a lot of technology in planning and creating our music video. We used this blog to record all the planning we did, and we also used Final Cut express to get all the clips of our video together and create the video. I think creating our music video would have been a lot harder without the use of the computers. We also used Photoshop as mentioned previously, to create our ancillary products. We filmed all our footage on cameras, with which it was easy to transfer the footage onto the computer, and import it into Final Cut. This helped ease the creation of the video.

In conclusion I think that a combination of good media technologies and audience feedback helped shape our video, and some quick thinking and editing managed to create a video I am proud of.